Cricbeat

Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.”


This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. Expect to see many more come forward with their own versions soon.
Now let’s back up a bit. The people talking about this metric tallies:

• Liking a page;
• Posting to a page’s wall;
• Liking, commenting, or sharing a page’s status update, photo, video, or other content;
• Answering a question posted by a page;
• RSVPing to an event hosted by the page;
• Mentioning the page (users must formally tag the page);
• Tagging a page in a photo;
• Liking or sharing a check-in deal, and
• Checking in at a place.

The new insights tab will only be available to page administrators, according to Inside Facebook, but pages will display a counter of people talking about this just below their like counts, offering some insight as to how pages are stacking up against those of their competitors.